Sleek Dreams

Ferrari, Maserati, Alfa Romeo.... They place Italian car design on top of the world. Pininfarina is one of the most famous design companies entrusted with creating the total design concept for these remarkable cars. At Pininfarina, fifty designers from around the world headed by a Japanese chief vie with each other to produce designs for the next generation of cars. For the first time in the world, NHK's cameras enter Pininfarina's design studio and capture in fascinating detail the development of a new car design for Ferrari. The program reveals the entire process from the conception of an idea through to the completion of a full-sized model.